Board of Directors Meeting
BOARD OF DIRECTORS MEETING
Technology Drive Campus-Rocky Adkins Pavilion
August 21, 2024
Minutes
MEMBERS PRESENT:
Abby Bingham, Ben Collier, Amanda Collins, Laura Patrick, Ann Perkins, Chris Slone, John Stewart, Jr.
MEMBERS ABSENT:
Rick Clark, Roxanne Neal
ALSO PRESENT:
Taylor Alexander, Kellie Allen, Larry Ferguson, Steve Flouhouse, Pam Miller, Megan Smedley, Steve Woodburn
CALL TO ORDER
Board Chair, John Stewart, Jr., called the meeting to order at 3:00 p.m. A quorum was present.
APPROVAL OF PREVIOUS MINUTES
Members reviewed the minutes of the April 23, 2024 meeting. Laura Patrick made a motion to accept the minutes as written. Ann Perkins seconded the motion. All voted to approve the minutes.
WELCOME NEW BOD MEMBERS
Dr. Ferguson introduced two new Board members, Chris Slone, Faculty Representative to the Board and Abby Bingham, Student Representative.
KCTCS COLLEGE BOARDS RESPONSIBILITIES
Kellie Allen, ACTC’s Chief Human Resources Officer, led members in a review of their responsibilities as board members. She explained KCTCS governance, the five basic statutory responsibilities of KCTCS Boards and the college president evaluation process.
PRESIDENT’S REPORT
Dr. Larry Ferguson, President & CEO of Ashland Community & Technical College used a PowerPoint presentation to update the Board (copy attached). Following ACTC’s Strategic Plan, focusing on People, Process, Partners he gave updates in the four area of evaluation of his performance: Institutional Leadership/Management; Educational Leadership/Internal Relations; External Relations/Economic Development; College Board Relations.
CABINET, FACULTY, STAFF, STUDENT REPORTS
Faculty Report was given by Chris Slone (copy attached).
Staff Report was provided in Board member packets since Roxanne Neal was unable to be present at the meeting.
Abby Bingham had no Student Report.
CABINET REPORTS
Kellie Allen had no report.
Taylor Alexander provided the following report:
- Megan Smedley is back – Assistant Director of PR Digital Marketing
- 5.7% increase in prospective student leads
- $634,600+ investment gain (credit hour tuition)
- Total investment - $27,980
- ROI – 2,268.34%
- 70 PR’s FY24
- 1,300 media hits
- Avg. times ran by media: 16.3
- Billboard across from CDC
- Continuing the I’m a Pathfinder Campaign
- August Pathfinder – Sonny Martin
- Renewed focus on short-form video (reels)
- Total reels plays: 13, 871
- Total video plays: 3,500
- Over 300% difference in engagement
- Continuing other channels
- Radio
- TV
- Streaming
Steve Flouhouse reported that work continues toward providing college courses at the Little Sandy Correctional Center. There are many hoops to jump through but there is a possibility of offering one course in October. In addition, ACTC is still talking with FCI-Summit about offering courses there.
He spoke about a partnership with colleges in several states regarding a cybersecurity grant.
Steve briefly discussed work Janet Thompson is doing regarding competency based programs.
In closing he reported that data shows that ACTC students are 50% in person and 50% online.
Steve Woodburn discussed Fall enrollment using a handout (copy attached).
BOARD CHAIR COMMENTS
Board Chair, John Stewart, Jr., thanked everyone for accommodating his need to change the meeting time for today’s meeting.
ADJOURNMENT
The meeting was adjourned at 4:20 p.m. by Chair John Stewart, Jr.
Respectfully submitted,
Pam Miller, Recorder
